Mobile Marketing Guide for App Developers
What is Mobile Marketing?
Mobile marketing is all about connecting with people who use mobile devices. It involves engaging with app users at every stage of their journey, from getting them to download the app, to getting them to use it, and keeping them coming back for more. Mobile marketers use various digital marketing methods across different channels to reach and convert users on their smartphones, tablets, and other mobile devices.
64.95%
Mobile marketing’s continuous growth stems from the escalating popularity of mobile devices, particularly smartphones. Statista reports a staggering global count of over 6 billion smartphone subscriptions, with projections exceeding 7.6 billion by 2027.
Source: Forbes
$100B
Mobile market bounces back with record-breaking consumer spend, reaching $100B faster than ever in 2023 across iOS and Google Play. Q3 2023 saw global consumer spend of $33.6B, a 3.7% YoY increase, matching the totals of the previous two quarters.
Source: Data.ai
90%
Smartphone users spend around 3 hours and 10 minutes daily on their devices, with nearly 90% of that time dedicated to using mobile apps.
Source: Buildfire
The Mobile User Journey
Acquisition
During the user acquisition stage, the primary objective is to drive app downloads and encourage usage among users. This is accomplished through a variety of methods, including display ads, in-app promotions, and optimizing the app store presence. The ultimate goal is to foster user engagement and convert them into active app users.
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Activation
The mobile app lifecycle goes beyond simply getting users to install your app. Within three days of downloading, a significant 77% of users tend to abandon new apps. Since users often install and test multiple apps in the same category, it’s crucial to establish differentiation during the activation stage. There are various strategies like push notifications, in-app messages, and conversion incentives to retain new users. Implementing an effective messaging strategy, will remind users of their app’s value and demonstrate how it enhances their lives.
Retention
A well-executed retention strategy empowers mobile marketers to keep users engaged, active, and profitable in the long run. Through personalized experiences, relevant discounts, and engaging content, marketers can nurture user relationships. Proactive engagement has led to an impressive 90-day retention rate of 48%, twice the industry average. Prioritizing user retention ensures a longer customer lifetime value (CLV) and significant return on investment (ROI).
💡The typical user spends over 3 hours each day on their smartphone.
Ready to make the most of it?
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