In-app advertising is crucial for retaining users. It is the fastest-growing form of mobile advertising, surpassing traditional banner ads by 11 times. Marketers must ensure the relevance of their in-app ads to avoid disrupting users. Different types of in-app ads, such as banners, rewarded videos, and interstitials, offer high conversion rates and can improve brand perception.

Display

Mobile display advertising offers a range of options, including banner ads, retargeted ads, native ads, and social media ads. These different types of display advertising allowing to target campaigns based on their specific goals. By leveraging mobile display ads, marketers can take a holistic approach to engage users across various channels while they are on the go.

Retargeting ads focus on engaging users who previously interacted with a brand through app store listings, or in-app ads. The duration of user inclusion in the retargeting pool, typically ranging from 7 to 30 days, depends on the goal. These ads are cost-effective and have demonstrated the ability to drive more conversions in the lower-funnel stage, offering a favorable outcome generating leads at a 62% lower cost.

A well-planned social media campaign is essential for mobile marketing success, driving brand awareness, user acquisition, and sales. Invest in channels where your target audience is active, considering their social media usage and purchasing preferences. Social commerce spending has surged by 35.8% to $36.62 billion due to increased e-commerce and social media consumption since 2020.

App Store Optimization

App store optimization (ASO) is a vital aspect of every mobile marketer’s campaign, providing advantages such as improving app ranking, expanding consumer reach, driving app traffic, and increasing installations. Conducting A/B tests to identify relevant keywords, optimizing app store listing with keyword-rich titles and descriptions, and encouraging user reviews and ratings are key strategies for effective ASO implementation.

Push advertising is a highly customizable and personalized approach that proves to be cost-effective and drives a high click-through rate (CTR). A significant majority of users, 70%, find push notifications useful, with 34% expressing a preference for receiving promotions through this channel. In-app push notifications, mobile web push notifications, and smartwatch push notifications are among the most popular types of push advertising.